How To Start An Online Clothing Business From Home

Do you like to do online clothing business from home? Today’s consumer knows that they can get great clothing at low prices online, which means if you want to start an online clothing business, you better be prepared to give your customers what they want… and at the right price point.

But don’t worry! With the tips below, you can learn how to start an online clothing business from home in no time!


Online selling basics

When thinking about starting your own online clothing business, it’s important to consider what you’re going to sell, where you will sell it and how you will market your store. You should also decide if you want a physical storefront or if you plan on selling everything online. If you are interested in creating an online-only store, there are a few things that need to be taken into consideration such as shipping costs and taxes.

In addition, not everyone has experience in creating a website or even knows how to use Photoshop or other programs needed for graphic design work. One thing most people don’t think about is how they are going to get their items shipped to customers when selling online.

What Do You Want to Sell?

In order to start an online clothing business, you’ll need to decide what kind of products you want your business to sell. Do you have a specific fashion sense and know exactly what you like? Are you just trying out a niche or type of clothing?

You don’t need to figure everything out before opening up shop. But it helps if you have a general idea about where your business is headed and how that can differentiate itself from other similar ventures in its niche.

It also pays off if your tastes are considered popular; for example, it probably wouldn’t be worthwhile starting a line of vintage-inspired dresses if most online shoppers prefer quick trends and disposable clothes over quality pieces they can wear for years down the road.

The Right Selling Platform

Deciding on which selling platform you should use for your online clothing business is a very personal decision. Some clothing brands only sell at specific retailers; others prefer to market and sell direct-to-consumer via their own eCommerce site. Sometimes, it’s not so black and white, but rather a combination of both that works best for each individual brand.

Before you start building out your online store or deciding how to distribute your products, make sure you are clear on why you want to launch an online store in the first place. If it’s simply because everyone else is doing it, chances are that won’t be enough reason for long-term success.

List of some online clothes selling platform:

  • Depop
  • Vinted
  • eBay
  • ASOS Marketplace
  • Preloved
  • Facebook Marketplace
  • Etsy
  • Rebelle
  • Mercari
  • Poshmark

Understanding Inventory Management

One of your first considerations as you get ready to start an online clothing business is what inventory you’ll need. Sure, it’d be great if you could have several thousand pieces in stock, but that isn’t always possible.


For example, most clothing companies keep six months’ worth of clothes in stock before they go out of style. That might sound like a lot, but in reality, you don’t want to be stuck with old inventory and end up having it sit on your shelves for years—that’s just wasted space! Instead, take some time at first (or even monthly) to look at how many items are selling and whether there’s anything that might not sell well anymore.

Finding Clothes at Good Prices

It is important for a clothing entrepreneur to find ways of sourcing clothes at good prices. This can be done by finding wholesale suppliers and going directly to them, or trying out local thrift stores in search of hidden gems. Another great way to find cost-effective clothes is through friends and family. Chances are, you know people who would be willing to part with some of their wardrobe that they no longer wear.

This can be a great way for someone just starting out on their journey as a clothing entrepreneur, as it will save them money while also providing a variety of fashion options. Overall, there are many different methods that an online clothing entrepreneur can use when trying to get their business off the ground—but they should keep these tips in mind throughout all stages of their development process.

Pricing Your Items Effectively

The first step in starting an online clothing business is figuring out how you’re going to price your items. While it’s best to compare yourself with other brands, don’t get too caught up in trying to match their prices. For one thing, there are many factors that go into determining what a consumer will pay for a given product—brand recognition and product quality, for example—and matching another brand’s prices doesn’t account for those.

But even more importantly, nobody likes feeling like they just got ripped off. Instead of matching someone else’s prices exactly, aim to hit a middle ground that helps you stand out while still making sure people feel like they’re getting value for their money when purchasing from you.

Photography Techniques

You can take great photos using any camera. Still, having a basic understanding of photography techniques will help you make your clothing look its best. You may want to review some tips for taking flattering photos before getting started.

It’s also important to understand lighting and color; if you don’t know how different colors play together, it’s unlikely that your customers will. To learn more about how these concepts work together, check out our guide on designing with color.

Designing with Color

It’s tempting to use color as a quick way to give your brand a personality, but be careful not to go overboard. A combination of three colors at most will create a distinct style, while using more than three can make it look crowded and confusing. You don’t want customers clicking away because they couldn’t figure out what you were selling! Red is a highly active color so if you want something more laid back, choose blue or green.

Online Clothing Business From Home

If you’re in doubt, stay away from red altogether. White space can also be used very effectively with color; for example, make just one area of your design black and white so that everything else pops.

Managing Shipping and Returns

There are two parts of customer service you’ll need to consider: shipping and returns. Shipping isn’t just about fulfilling orders, it’s also about customer satisfaction. To know about how you handle shipping and returns can make or break your online clothing business read our guide.

How you handle shipping and returns

Before you even start thinking about marketing your clothing line, it’s important to consider how you’ll handle shipping and returns. Most retailers offer free or discounted shipping on all orders, but some also charge a flat fee for shipping regardless of order size.

It can be tempting to try and save money by charging customers a flat rate for shipping (after all, Amazon does it), but that could work against you if someone is dissatisfied with their purchase—they may resent having paid more in total than they would have had they shopped at another store. Some sellers don’t offer free returns at all, which might deter some customers who aren’t sure whether they want something or not.

Winding Up

To make sure your clothing business is a success, you’ll want to make sure you’re getting enough traffic and business. Use tools like Google Analytics, social media monitoring and search engine optimization (SEO) tools, such as those available through Google AdWords or Bing Ads.

Tools like these will help you optimize your social media presence and ensure that your content is reaching potential customers. Once that’s done, don’t be afraid to ask for help. You may not have everything figured out when it comes to running a small business but there are plenty of resources available online—and in person—to help turn clothing entrepreneur into success.

Lily Williams

I am an Author and what makes me the one is my ability of playing with the words.

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